Now more than ever, business leaders feel compelled to address pervasive social issues. But the stakes are high, and even the most seasoned executives can hesitate under the fear of saying the wrong thing. This is where we come in.
Brands Take Action is a membership community led by PR experts to help you make real change for your employees and consumers. We walk you start to finish on how to take, and communicate, your action on today’s most pressing social issues.
— Chip Seamans, President/GM of Windham Mountain
— Aviva Rosman, Cofounder/COO of BallotReady
— Kia Kolderup-Lane, Head of Public Affairs at Bigtent Creative
Social issues are having a bigger impact on business than ever before, and executives are constantly scrambling to meet consumer and employee expectations. People are quick to support or boycott brands based on the values they exhibit, and they will not hesitate to call out hypocrisy if statements and actions don’t line up.
of consumers buy from, or advocate for, brands based on their beliefs and values.
– Edelman Trust Barometer Special Report: The New Cascade of Influence, 2023
of Gen Zs and 34% of Millennials have turned down job offers from employers that do not align with their values.
– Deloitte Global Gen Z and Millennial Survey, 2023
of American adults believe CEOs should speak out on political, social and/or cultural issues directly related to their business, while an additional 27% believe they should speak out regardless.
– Morning Consult Analysis Report: What Consumers Expect from CEOs, 2022
Branding professionals need to operate at a faster pace than ever before. All of our resources are organized by social issue so that you can make sense of today’s rapidly evolving landscape.
Gain access to invitation-only member events and live webinars where subject matter experts share insights on developing issues and answer your most pressing questions.
The Brands Take Action community brings together inspiring branding professionals who are finding creative solutions to today’s challenges.
Streamline your internal processes with templates, useful guides and how-to’s that prepare your team before a social issue reaches a boiling point.
Don’t get caught virtue signaling. Quick-fire questionnaires help you identify which issues are most relevant to your business and communities.
Brands Take Action’s knowledge hubs explain nuanced social issues to provide you with the fluency you need to address them without putting your foot in your mouth.
We provide lists of vetted nonprofits that have been leading this work on the ground for decades, to better inform your decisions around corporate donations and social impact partnerships.
You are not alone in tackling these challenges. Brands Take Action brings together like-minded brand communicators and executives taking meaningful action on today’s most pressing social issues. About Brands Take Action.
Brands Take Action is for professionals in charge of managing their brand's reputation and/or communicating around their brand. Members include founders, CEOs, in-house brand communicators and marketers, HR, PR execs, or talent management advising clients on social media and public reputation.
Brands Take Action provides communications tools and bite-sized consulting specifically designed for your teams to adapt and deploy. Brands Take Action was created, and is led by, seasoned social impact PR experts. While a crisis management consultant is sometimes the only way for your brand to be reactive or fix a bad PR situation, Brands Take Action allows you to avoid that very situation in the first place.
Best of all, Brands Take Action’s flat rate can easily be planned in your annual budget, as opposed to last-minute crisis management expenses.
Your team is the expert on your brand, and communicating around your brand. But you might not be a subject matter expert on sensitive and nuanced social movements, and that’s ok. Brands Take Action offers the expertise of professionals who eat, sleep and breathe purpose-driven marketing, and keep a vigilant eye on rapidly evolving topics. Brands Take Action gives your team a way to quickly assess which social issues align with your brand’s values and DNA, and the toolkits crucial to taking a stance with success.
Listening to your customers, employees and broader audiences is super important. No one knows your customer better than you do! However, when it comes to sensitive topics like racial equality, a well-meaning hashtag can quickly become a source of contention. Our knowledge hubs include information about what terminology to use and what to avoid so that you don’t accidentally create a crisis of your own making.
Brands Take Action is a subscription-based knowledge hub that provides useful tools for authentic brand activism. Once you become a member you will unlock access to a wealth of content, a members-only forum, and live webinars where thought leaders and experts will answer your most pressing questions.
Each resource hub is updated in real time whenever there are significant developments in the social movements and as terminology/hashtags evolve. Additional resource hubs are added as the Brands Take Action team identifies big social issues coming down the pike that could boil up into a national frenzy and cause a disruption to your business. Members will be alerted when new hubs are added.
Brands Take Action memberships can be purchased month-to-month or as an annual subscription. Annual memberships are strongly encouraged for crisis prevention: providing professionals with year-round access to real-time insights as social movements continue to evolve, and advance planning for what upcoming social issues are most likely to impact your business.
Chat with us to learn more about Brands Take Action membership.