Welcome!

Welcome to Brands Take Action, where you’ll find everything you need for your company to begin taking action on today’s most pressing social issues. Each hub is organized by issue and updated as movements evolve. Our PDFs are designed for easy download so you can take back and discuss with your teams.

Inside, you’ll find step-by-step action plans, messaging guidelines, case studies of other brands that have led (or floundered!) on these issues, vetted lists of nonprofits and advocacy leaders in each space, and more. These playbooks are designed for you to quickly source information from, customize, and deploy. If at any point you’d like to seek custom counsel from one of our impact PR specialists, you can book a private Power Hour.

Full Access members can also gain insights, share concerns, and network with peers at other companies who are experiencing the same challenges through our members-only Slack channel and live Q&As events.

We created Brands Take Action to help executives and communicators wanting to lead their employees and consumers through times of uncertainty, and who believe that business can be a driving force for good. We are glad to have you join us in this mission. To get started, explore the resource hubs below.