COVID-19 continues to dominate business decisions and national discussions. Regardless of your brand’s unique circumstances, it is imperative to calmly address this crisis as it continues to evolve today. Whether you are changing workplace policies or continuing aid in community relief efforts, communicating with facts and consistency is of the utmost importance.
Navigate the resources below by moving through each of the 4 tabs, from “Get Started” to “Take More Action.”
There are many philanthropic organizations and funds set up to assist numerous COVID-related causes. You might choose to donate to an organization that aligns with your brand’s mission and values, or you might aid in other high-need community relief efforts, including: healthcare workers, community members impacted by unemployment or food insecurity, and specific industries hit specifically hard by COVID. The following is a vetted list of causes and organizations to get you started.
Americares (health and development assistance for those facing poverty, disaster or crises)
Boys and Girls Club (free after-school programs for youth)
CDC Foundation (health protection work)
Center for Disaster Philanthropy (maximizes impact of donations for disaster-related issues)
CERF+ (protects artists’ livelihoods)
Direct Relief (disaster relief and emergency medical assistance)
Feeding America (network of food banks, pantries, kitchens and shelters)
Help Main Street (financial support and gift card purchases from local businesses)
Local Initiatives Support Corporation (bridging opportunity gap through access to housing, education, financial coaching, etc.)
Meals on Wheels (combating senior citizen hunger and isolation through the delivery of free meals)
Neediest Cases Fund (raises funds to be distributed to 7 social welfare agencies)
No Kid Hungry (working to end childhood hunger in the USA, through providing free meals and grants, advocacy, etc.)
Resident Relief Foundation (helping residents to avoid eviction)
Restaurant Workers Community Foundation (addresses quality of life issues faced by restaurant workers)
SAG-AFTRA COVID Relief Fund (financial assistance for those negatively impacted by the COVID-19 pandemic)
Stop AAPI Hate (an initiative founded in March 2020 to combat the rising racism against Asian Americans and Pacific Islanders in the USA during the COVID-19 pandemic)
United Way (community-based health, finance and education initiatives)
World Central Kitchen (provides meals for those affected by natural disasters)
In communicating around COVID-19, it’s crucial only to share factual information from vetted and trustworthy resources.
Go beyond one-off donations and internal education by incorporating sustainable action into your business.
Book a private 1:1 consulting session with a Brands Take Action expert to help you strategize on the right nonprofits and business initiatives to align with during this time, review your messaging, or tackle any other challenges you’re facing.