Don’t be the brand that unveils a rainbow logo every Pride Month, with nothing behind it. From more equitable health benefits in a hyper competitive job market, to language choices that encompass an ever-broadening scope of gender and sexual identities, this hub provides ideas for how you can support of your LGBTQ+ employees, consumers, and community at large.
Navigate the resources below by moving through each of the 4 tabs, from “Get Started” to “Take More Action.”
Start here for tips on how to craft strong messaging, both internally and externally.
Be sure to check your messaging against these dos, don’ts and other considerations to ensure your statement won’t accidentally prompt backlash.
Unsure of how to start crafting your statement? Use these prompts to begin.
Word choice matters. Consult this glossary for nuanced terms in helping you choose which is right for your brand’s own voice and position.
Use these tips for messaging through your brand channels, including social media, email lists, and website.
Use these messaging templates as a starting point to draft emails to employees and investors.
Book a private 1:1 consulting session with a Brands Take Action expert to ensure your messaging is strong, on brand, and sets you up for success.
