Mental Health

Large societal shifts during the COVID-19 pandemic have pushed the USA into a nationwide mental health crisis. Employees are reporting unprecedented levels of burnout, and making large career and family changes as a result. These changes may directly impact your workplace culture, productivity, hiring and retention. Explore how your business can take immediate action to counteract this, below.

Navigate the resources below by moving through each of the 4 tabs, from “Get Started” to “Take More Action.”

1. Get Started

2. Messaging Tracks

3. Deployment Playbooks

4. Take More Action

Step 1: Tips for making a strong statement

Start here for tips on how to craft strong messaging, both internally and externally.

Step 2: Dos and Don’ts

Be sure to check your messaging against these dos, don’ts and other considerations to ensure your statement won’t accidentally prompt backlash.

Step 3: Statement Starters

Unsure of how to start crafting your statement? Use these prompts to begin.

Step 4: Glossary

Word choice matters. Consult this glossary for nuanced terms in helping you choose which is right for your brand’s own voice and position.

More: External Messaging Guidance

Use these tips for messaging through your brand channels, including social media, email lists, and website.

More: Internal Messaging Guidance

Use these messaging templates as a starting point to draft emails to employees and investors.

Want to double-check your messaging before deploying?

Book a private 1:1 consulting session with a Brands Take Action expert to ensure your messaging is strong, on brand, and sets you up for success.