Racial Equality

The Black Lives Matter movement in Spring 2020 prompted the largest push for racial equality this country has seen in a generation. It is not controversial for a brand to stand against systemic racism.

Sadly, since the initial wave of support in June 2020, racist countermovements have been successful at changing the narrative around the Black Lives Matter movement, distracting from systemic problems that need to be addressed in this country and portraying civil rights demonstrators as cop-haters. It is more important than ever that brands stay strong in their unwavering support for racial equality.

Navigate the resources below by moving through each of the 4 tabs, from “Get Started” to “Take More Action.”

1. Get Started

2. Messaging Tracks

3. Deployment Playbooks

4. Take More Action

Deployment Playbook:
Immediate Communications

You’ve crafted your statement(s) and now you are ready to share. This playbook recaps messaging essentials and provides final pre- and post-deployment checklists for your success.

Deployment Playbook:
Long-Term Communications

Becoming an anti-racist brand is a marathon, not a sprint. This playbook offers a framework for long-term planning and managing communications updates for all stakeholders.

Speed Guide: Hispanic Heritage Month

Speed Guide: Native American Heritage Month

Looking for vetted nonprofit partners, educational resources, and other business initiatives? Continue to Take More Action.

Questions before you deploy?

Book a private 1:1 consulting session with a Brands Take Action expert to review your deployment roadmap, messaging, or tackle any other challenges you’re facing.