Cart 0
 

Racial Equality

The Black Lives Matter movement in Spring 2020 prompted the largest push for racial equality this country has seen in a generation. It is not controversial for a brand to stand against systemic racism.

Sadly, since the initial wave of support in June 2020, racist countermovements have been successful at changing the narrative around the Black Lives Matter movement, distracting from systemic problems that need to be addressed in this country and portraying civil rights demonstrators as cop-haters. It is more important than ever that brands stay strong in their unwavering support for racial equality.

Navigate the resources below by moving through each of the 4 tabs, from “Get Started” to “Take More Action.”

 
 
 

 

Donate: Vetted Charities & Nonprofits

There are many nonprofits that have been doing racial equality work on the ground for decades, both nationally and in small communities. The following is a vetted list of organizations to get you started.


Donations

Apex For Youth (mentoring and educational programs for Asian youth from low-income families in NYC)

Asian American LEAD (educational services, mentoring programs, and leadership development courses for Asian youth)

Asian American Legal Defense and Education Fund (AALDEF) (civil rights advocacy and legal services for Asian Americans)

Asian Mental Health Collective (mental health support for Asian individuals)

Asian Pacific Environmental Network (APEN) (environmental justice for Asian immigrants and refugees)

The Bail Project (bail payment for those who cannot afford it)

Black Lives Matter (global justice for Black individuals)

Black Star Project
(educational services for Black and Latinx families)

CAAAV (grassroots community organizing across low-income and immigrant Asian communities in NYC)

Center for Black Equity (equity for Black LGBTQ+ individuals across three areas: economic, social and health)

Circles and Ciphers
(art as a form of restorative justice for youth)

Community Justice Exchange (seeks to end detention, criminalization and incarceration)

Grassroots Law Project (legal services, criminal justice reform initiatives)

Local Initiatives Support Corporation (LISC) (bridging opportunity gaps within communities through access to housing, education, financial coaching, etc)

Marsha P Johnson Institute
(support for Black trans and gender nonconforming individuals)

My Block, My Hood, My City
(community empowerment via small business relief, senior citizen help, local grants, etc)

National Association for the Advancement of Colored People (NAACP) (leading national nonprofit for civil rights and social justice)

NAACP Legal Defense Fund (legal services to advance civil rights work)

NQAPIA (a federation of LGBTQ+ Asian American, South Asian, Southeast Asian and Pacific Islander organizations)

Sister Song
(Reproductive justice for Indigenous women and women of color)

Stop AAPI Hate (an initiative founded in March 2020 to combat the rising racism against Asian Americans and Pacific Islanders in the USA during the COVID-19 pandemic)


 
 
 
 

Educate/Inform: Vetted Resources

During this time, it’s crucial to build out internal education programs and other DEI training initiatives. The following is a list of thought leaders/activists and books to get you started.


Rachel Cargle - The Great Unlearn

Layla F. Saad - Good Ancestor Academy

Austin Channing Brown - I’m Still Here 

Dr. Kimya Nuru Dennis - 365 Diversity  

Kim Crowder - Trainings and Keynotes

Netta Jenkins - Trainings, Keynotes, and Webinars

Torin Perez - Who Am I to Lead?

Rachel Ricketts - Women-Focused Anti-Racism Activism  

Brittany Packnett - Love & Power

Tamika Mallory - Until Freedom

 
 
 
 

Do More: Business Pledges & Coalitions

Go beyond one-off donations and DEI training by incorporating sustainable action into your business.


 
 
 
 
 

Custom expertise for your brand.

Book a private 1:1 consulting session with a Brands Take Action expert to help you strategize on the right nonprofits and business initiatives to align with during this time, review your messaging, or tackle any other challenges you’re facing.

 
 
 
Top