Voting & Democracy

Companies play a crucial role in getting employees out to vote by providing them with the informational resources and time off to participate in democracy. We’ve also seen a growing trend in brands speaking directly to their consumers about voting, as it relates to core brand values or broader mission (ie: voting for pro-climate candidates if protecting the great outdoors is essential to its business and its consumers’ lifestyles).

In this hub, you’ll find nonpartisan messaging toolsets to help you speak to your audiences during election years and beyond.

Navigate the resources below by moving through each of the 4 tabs, from “Get Started” to “Take More Action.”

1. Get Started

2. Messaging Tracks

3. Deployment Playbooks

4. Take More Action

Deployment Playbook:
Immediate Communications

You’ve crafted your statement(s) and now you are ready to share. This playbook recaps messaging essentials and provides final pre- and post-deployment checklists for your success.

Deployment Playbook:
Pre-Election

This playbook provides suggestions and timelines for how your brand can encourage civic engagement among employees and consumers, for advance planning leading up to Election Day.

Deployment Playbook:
Election Day & Beyond

There is no ‘off’ year in democracy. This playbook provides a framework and suggestions for how to encourage civic engagement and uphold voting rights year-round.

Looking for vetted nonprofit partners, educational resources and other business initiatives? Continue to Take More Action.

Questions before you deploy?

Book a private 1:1 consulting session with a Brands Take Action expert to review your deployment roadmap, messaging, or tackle any other challenges you’re facing.