Voting & Democracy

Companies play a crucial role in getting employees out to vote by providing them with the informational resources and time off to participate in democracy. We’ve also seen a growing trend in brands speaking directly to their consumers about voting, as it relates to core brand values or broader mission (ie: voting for pro-climate candidates if protecting the great outdoors is essential to its business and its consumers’ lifestyles).

In this hub, you’ll find nonpartisan messaging toolsets to help you speak to your audiences during election years and beyond.

Navigate the resources below by moving through each of the 4 tabs, from “Get Started” to “Take More Action.”

1. Get Started

2. Messaging Tracks

3. Deployment Playbooks

4. Take More Action

Donate: Vetted Charities & Nonprofits

There are many nonprofits that have been doing on-the-ground work for decades around voting rights and voter registration. The following is a vetted list of organizations to get you started.

FEATURED ORGS PROVIDING FREE, NONPARTISAN VOTER REGISTRATION TOOLS FOR BUSINESSES:

Vote.org

Civic Engine by BallotReady

More Nonpartisan Advocacy Organizations:

866 Our Vote (national nonpartisan Election Protection coalition to ensure every voter has the right to safely vote)

ACLU (defends individual liberties bestowed by the constitution)

Asian Americans Advancing Justice (California-centric: works to expand access to the democratic process for Asian Americans, Pacific Islanders, immigrant communities)

Close Up Foundation (DC-centric: provides nonpartisan curriculum to students, parents and teachers about citizen participation)

Fair Fight (nonpartisan but affiliated with Stacey Abrams; encourages and educates voters about their rights but also advocates for voting reform)

Fair Vote (advocating for voting reform)

Head Count (voter registration through concerts, music festivals and other community events)

I am a voter (public awareness campaign encouraging civic participation)

League of Women Voters (works to encourage active and informed participation in government)

Rock the Vote (dedicated to building the political power of young people, using pop culture, music, art and entertainment to engage)

Spread the Vote (help eligible voters navigate voter ID laws, as well as encourages people to get to the polls by making a plan to vote)

Voto Latino (civic participation for the Latinx community)

When We All Vote (nonpartisan but affiliated with Michelle Obama; provides resources to register and pledge to vote)

Educate/Inform: Vetted Resources

In sharing information internally and externally, these nonpartisan sources provide helpful and actionable tools:

BallotReady (helping every voter vote informed, by showing each candidate and ballot measure that will appear on their ballots before election day)

Ballotpedia (digital encyclopedia of American politics and elections, with the goal to inform people by providing accurate, nonpartisan information about politics at all levels of government)

Vote.org (leading national nonpartisan nonprofit providing free voter registration tools, and other business coalitions/pledges)

Vote411.org (launched by the League of Women Voters in 2006, Vote411 is a one-stop-shop for nonpartisan election-related information, including absentee ballot information, voter registration deadlines, and more)

Do More: Business Pledges & Coalitions

Go beyond ‘get out the vote’ messaging and provide your employees with the time needed to actually go vote.

Take the pledge to give your employees time off to vote
https://www.maketimetovote.org/

Check your state laws on giving employees time off to vote:
https://www.workplacefairness.org/voting-rights-time-off-work

Custom expertise for your brand.

Book a private 1:1 consulting session with a Brands Take Action expert to help you strategize on the right nonprofits and business initiatives to align with during this time, review your messaging, or tackle any other challenges you’re facing.

Book a Power Hour