Voting & Democracy

Companies play a crucial role in getting employees out to vote by providing them with the informational resources and time off to participate in democracy. We’ve also seen a growing trend in brands speaking directly to their consumers about voting, as it relates to core brand values or broader mission (ie: voting for pro-climate candidates if protecting the great outdoors is essential to its business and its consumers’ lifestyles).

In this hub, you’ll find nonpartisan messaging toolsets to help you speak to your audiences during election years and beyond.

Navigate the resources below by moving through each of the 4 tabs, from “Get Started” to “Take More Action.”

1. Get Started

2. Messaging Tracks

3. Deployment Playbooks

4. Take More Action

Step 1: Tips for making a strong statement

Start here for tips on how to craft strong messaging, both internally and externally.

Step 2: Statement Starters

Unsure of how to start crafting your statement? Use these prompts to begin.

Step 3: Glossary

Word choice matters. Consult this glossary for nuanced terms in helping you choose which is right for your brand’s own voice and position.

More: External Messaging Guidance

Use these tips for messaging through your brand channels, including social media, email lists, and website.

Once you’ve crafted your statements, consult our Deployment Playbooks to ensure you’re setting yourself up for both short-term and long-term success.

Want to double-check your messaging before deploying?

Book a private 1:1 consulting session with a Brands Take Action expert to ensure your messaging is strong, on-brand, and sets you up for success.